Marketing Manager

Permanent employee, Full-time · Hoofddorp NL

Your mission

Macaw is looking for a Marketing Manager to lead a creative and growing marketing team with a shared goal: turning Macaw’s promise, “Your guide in the era of AI”, into measurable, market-recognized products and services.

As a core member of the Marketing & Sales team, you combine strategic thinking with hands-on execution to drive brand growth, strengthen market presence, and generate leads. You’ll have a direct impact on Macaw’s future in a collaborative environment that values experimentation and continuous progress.

Our vision is to become a market leader recognized for creativity, customer engagement, and innovative results. You will lead a cross-functional marketing team of two marketing specialists and one intern to help realize this vision. The team works closely with Sales, Tech Service Lines, and other departments to deliver integrated campaigns. We value open communication, mutual support, and a results-oriented mindset.

Your profile

What are you going to do?

Drive topline growth through data‑informed marketing that attracts, nurtures, and converts high‑quality demand.
Elevate brand recognition with distinctive storytelling and integrated campaigns that highlight our culture and innovations with AI.
Plan, launch, and optimize multi-channel marketing campaigns to drive brand awareness and customer engagement.
Lead and mentor the team, strengthening tactical execution and support open communication and celebrating wins, so great work scales.
Manage the marketing budget and report on return on investment (ROI).
Organize and oversee company events, trade shows, and promotional activities.
Utilize analytics tools to measure campaign performance and inform decision-making.
Research and experiment with marketing technology stacks to enhance efficiency and support our AI-first approach.

Requirements:

Bachelor’s or Master’s degree in Marketing, Business, or a related field.
5+ years’ experience as a Marketing Manager with a proven track record in strategy and execution.
Native Dutch speaker and fluent in English; additional languages (German) are a plus.
Stakeholder Management: proven experience consistently engage with senior stakeholders (top management, partners, sales, and technical leads).
Team Leadership: experience managing and developing a team of at least three people, including growth cycles and PDPs.
Expertise in campaign development, internal brand management, and event organization.
Proficiency in marketing analytics and modern tech stacks, including Google Ads, LinkedIn, Dynamics CRM, HubSpot, AI tools (Chat GPT, Copilot), and basic WordPress knowledge.
Lead go-to-market execution for portfolio and new AI-driven services.
Cross-functional exposure is a plus: sales-focused mindset and experience in employer branding/recruitment marketing.
Flexible, energetic, and ambitious, with the ability to communicate proactively and remain assertive when needed.

What do we offer?

Flexible working hours and the option to work in a hybrid setup;
A mobility budget that you can spend freely (for example, on an NS-Business Card or by using your own car – we reimburse your mileage costs);
8.5% holiday allowance, paid in May;
29 vacation days per year for a full-time position (which can increase to 33 if we achieve our goals);
The option to buy or sell vacation days (up to 10 days);
Training opportunities to support your personal and professional development;
Phone and laptop that you can also use privately;
Budget for your home office setup and internet;
Beautiful office in Hoofddorp as your base, equipped with a pool table, table tennis, and an Xbox (as mentioned, we’re Microsoft fans).

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About us

Macaw. Your guide in the era of AI.

For more than 30 years, Macaw has been a pioneer in the field of innovation and technology. As your guide in the Era of AI, we are committed to transforming your organization, making it future-proof and creating strong distinctiveness. We make you successful by delivering innovative strategies and solutions through the combination of data, technology and creativity. We do this with a driven team that is a unique mix of engineers, data specialists and designers. Our track record of companies such as Heineken and VGZ enables us to achieve transformation and growth.

Our Mission

Contributing to the success of your organisation – that's not just our goal – we're also incredibly good at it. By bringing innovation together with the knowledge and experience of our specialists, as well as with data, the right technology and creativity, we help you grow.

We enable you to apply technology in a way that transforms your business and makes a meaningful contribution to your success. By harnessing the power and capabilities of the Microsoft ecosystem, we can tailor innovative, cutting-edge solutions to your unique needs.

Our culture

Powerful, synergistic teamwork, passion and a high goodwill factor characterize our culture. Our staff, called Macawers, are no ordinary professionals; They are professionals and specialists who always strive for the best solution and want to contribute to tangible results. For us, collaboration is more than an activity; It is a conviction, a connection that grows out of mutual respect and a sincere desire to bring out the best in each other.

Within our warm culture, there is a strong emphasis on nurturing, investing and developing talent. We encourage continuous learning and knowledge sharing, which is essential for growth. We have created a work environment based on trust and support, where employees can be themselves and reach their full potential.

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Your application!

Macaw. Your guide in the era of AI.

If you are interested, please apply to any of our current job opening on our career page.